Then, as you're looking for influencers to work with, keep your budget in mind. If this is your first influencer marketing campaign, consider starting with a small budget before working your way up. Set a budgetĪs with any marketing campaign, it's important to set a budget beforehand. The more you can learn about potential partners, the more likely it is that you'll be able to match an influencer with your product or service and purpose.
Pick out a few strong contenders from your initial list, then try to learn more about their background, their audience and the type of content they post. You don't want to hire someone to advertise your product only to discover later that they have made controversial remarks on their platform previously. When you hire an influencer to promote your brand, they become a brand ambassador of your image.
Once you have a list of potential influencers, you should look into each one a little further. Micro-influencers are the most common type of social media influencers, and they can offer a diverse range of followers and personalities to match your brand. You can often spend the same amount of money on several micro-influencers rather than one macro-influencer and still engage the same number of people. Working with micro-influencers can be a great way to target a very specific topic on a smaller budget. You may also want to note if they have promoted a product in the past, as this may be an indication that they are open to being an influencer for you. Make a record of their name along with how many followers they have on that platform.
Spend some time on each social media platform searching for popular accounts that are posting content related to your product or service. The first thing you'll want to do is locate the most popular social media influencers in your niche. Here are some tips that can help you get the most out of this marketing tactic: Find the best influencers in your niche If you decide you want to use influencer marketing to drive conversions and grow your brand, be sure to develop a strategic plan to achieve specific goals for your investment. Related: 7 Psychological Factors in Marketing That Influence Consumer Behavior Tips for partnering with social media influencers
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In exchange for free products, an affiliate marketing program or monetary compensation, an influencer can promote your brand, product or service to their followers. A partnership between a social media influencer and a company can be a short-term agreement for a paid promotion. The social media network can be an ideal channel for business-to-consumer (B2C) campaigns. Related: What Is Buzz Marketing? Why is it important for brands to partner with social media influencers?īy partnering with social media influencers, brands can expand their marketing reach and gain the advantage of a ready-made target audience. Thought leaders, professionals, academic expertsĮndorsements from well-known public figures Industry expertise reaching a very wide audience with a single post Here are the different levels of influencers based on their volume of online followers and the scope of their social media content: Nano-influencersĬontent curation for a small audience seeking a highly specialized topicĪuthentic partners for niche products or servicesĬompelling or buzzworthy content shared with a growing niche audience on a consistent basis Read more: What Is an Influencer? Types of social media influencers The term “influencer” is often confused with “content creator.” While an individual can be both a content creator and an influencer, a content creator is someone who develops the descriptions, images or videos that an influencer uses or promotes about a product, service or topic of interest. Influencers are personalities who share their opinions, expertise and recommendations on any social media channel. What is a social media influencer?Ī social media influencer is an individual who has gained popularity and trust among a growing audience of online followers by becoming an early adopter, innovator or niche expert in a specific area of interest such as fashion, health or technology.
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In this article, we define the different types of social media influencers along with tips for how to partner with a social media influencer. The popularity and rise of social media influencers have created a marketing funnel that connects social media content to a ready-made target audience. While celebrity endorsements were the original influencers of consumer purchasing decisions, new voices are emerging as influencers across social media.
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